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Under Rogers' leadership, CNBC began to grow during the 1990s, launching Asian and European versions of the channel in 19 respectively.

In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones". Today, CNBC provides business news programming from 4 a.m.

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Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U. and international financial markets; following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.

Originally established on April 17, 1989 by a joint venture between NBC and Cablevision as the Consumer News and Business Channel, the network later acquired its main competitor, the Financial News Network, in 1991—a move which expanded both its distribution and its workforce, and Cablevision sold its stake to NBC, giving it sole ownership. feed, various localized versions of CNBC also operate, serving different regions and countries.

As of February 2015, CNBC is available to approximately 93,623,000 pay television households (80.4% of households with television) in the United States. NBCUniversal is the owner, or a minority stakeholder, in many of these versions.

CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network.

By the winter of 1990, CNBC was only in 17 million homes – less than half of FNN's potential reach – despite having the muscle of NBC standing behind it.

However, around this time, FNN encountered serious financial difficulties.After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium (the former's assets would be used to build a rival channel almost two decades later), With the full name "Consumer News and Business Channel" dropped, the network's business programming was at first branded "CNBC/FNN," although this was phased out before the mid-1990s.CNBC had its beginnings around 1980 as the Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional and entertainment programs.The channel later changed its name to Tempo Television.After initially signing a letter of intent to acquire Tempo, On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel.NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey.

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