The many cliches are so familiar: the romance of Paris, the peaceful rural beauty of Provence, the bounty of its table, the glamour of its coastline.
Notre Dame, the Eiffel Tower and the Champs Elysee are exciting to see but the real charm and memorable delight of a stay in Paris is usually in the details.
The people of Paris are every bit as diverting as the grand architecture, whether they are in charming, shruggy, flirtatious, dismissive or garrulous mode.
Many visitors to France are looking for châteaux and grape vines, and the Loire Valley, just an hour from Paris, is one of the best places to find both.
It can feel like each château you visit demonstrates an increase in extravagance and opulence - their gardens ordered and majestic, and the rows of vines create a neatness to the landscape which you can imagine The Sun King would approve of.
The other thing the Loire is famed for is its produce.
Wines, game, cheese and other delicacies fit for a king will grace your plate when you visit this region.
Champagne is an obvious one for wine buffs, and the lush Dordogne with its dramatic river valleys and impressive ancient cave art, is also a great region for wine and châteaux, and also food.
Then there's Burgundy, another mouth-watering option for foodies ask wine-buffs.
Rich food, but also a very rich history; for centuries Burgundy remained independent from the rest of France, ruled by its powerful Dukes.
This rich heritage can be seen all over the area from the ruins of Cluny monastery to the numerous châteaux dotting the countryside.
And then there's the wild wilderness of the Morvan National Park. Edged by the spectacular, and glamorous, blue of the Côte d'Azur, Provence's own shades of green and terracotta have played muse for many artists, who've been beguiled by the light, which Matisse described as 'soft and tender, despite its brilliance'.